OUR STORY

At SIMPLÍ BASIC, we believe that living simply is the truest form of beauty.
Founded by Kritika K Vohra, the brand was born from a deep belief that life’s real treasures are found in balance — in kindness, calmness, and the energy we carry within.

Every piece we create is a reflection of that philosophy: natural, meaningful, and crafted to bring feel-good energy into everyday life. From our ethically sourced gemstones to our gentle, gift-ready packaging, every detail is designed to connect you with a sense of simplicity, grounding, and self-care.

Kritika’s journey with SIMPLÍ BASIC began as a reminder — to slow down, to live with intention, and to find strength in life’s ups and downs. Each bracelet, and wellness product is more than just something beautiful; it’s a small token of positivity, a moment to pause and realign your energy.

Because at SIMPLÍ BASIC, we believe in the quiet power of feeling good — naturally.